The Project

With a new wolf pack philosophy howling out from his visual brand we set out to create a branthem that resonated with his target audience – 30-50 year old working professionals, mums and dads. We chose a heavy rock genre for Back On Track, to resonate with this demographic however it was the lyric which was what tied it all together. Understanding the wolf pack philosophy and knowing that each of these Back On Track members were all going to look out for each other, it was important to really accent the sense of togetherness and community.