Proven Resume Results
n. A family owned and operated business situated in Melbourne’s Western suburbs
Bernadette Innes is no ordinary resume and recruitment consultant. Anyone who meets her, meets “Bernie” – straight down the line, no bullshit person with a heart as big as the ocean. And so when she told us she helps people write resumes, before we started talking to her, we actually thought, how are we going to tackle this one? Resume writing is not the most glamorous of industries, but as soon as we sat down with Bernie and she talked about her business, and her target audience, we just knew she had to have a branthem.
Proven Resume Results is a multi award winning resume service – the only award winning service in Australia and because of that there was so much potential to showcase this on many platforms.
So for this project it was important to find a commonality between the various people that PRR helps, and in conversation with Bernie it became clear that what she does in fact is not providing resume services to people, but she actually gives people a second chance at a career. So that was the message that we created for PRR – “Second Chances”. In addition to creating the PRR branthem, Bernie asked us to produce a testimonial video that she could share on Facebook and YouTube as well as her website. The video featured a client that shared his ‘second chance’ story, her branthem accompanying as the video soundtrack.
The ResultPRR had a social media presence for a number of years, but the post engagement and reach on this testimonial video was phenomenal, reaching people in the thousands - all organically (without paid Facebook advertising), which was phenomenal for them. They also have updated their Facebook banner with a soundtrack based video containing their branthem, and the business awards that they compete in are sent a snippet of “Second Chances” should they win, for an impact in front of a room of businesses as they walk up to the stage. They have used their videos in presentations and on other digital platforms, and Bernie has her branthem on her mobile ringtone. She truly is the ‘Second Chances’ lady.
“Second Chances” © 2017 D.Menzel/D.Small (Branthem Creative) for Proven Resume Results