Taking girl power
to state level

Wyndham Girl Guides Promo Campaign 2019

Wyndham Girl Guides

n. A non-profit organisation empowering girls and young women.

The Background

We met Wyndham Girl Guides Unit Leader, Leigh Younger early last year through our business network. Being a non-profit organisation, Leigh was seeking assistance from local businesses for Wyndham Girl Guides, through donations, brand awareness and specialist assistance.

With Wyndham one of the fastest growing regions in Victoria, Leigh’s challenge was to shine a spotlight cultural diversity within Wyndham Girl Guides, as well as to educate people on how they can support Wyndham Girl Guides.

The Project

With these parameters in mind, we created a 2 minute video campaign with footage taken from some of the Girl Guide events. It was important to capture the diversity in culture, activity, and the outcomes that Girl Guides nurtures such as leadership, confidence and a sense of community.

Adding interviews with unit leaders and testimonials from Board members, parents and volunteers, it was clear that Girl Guides was not just about a ‘girl scout’ mentality of learning how to build a tent, but how to involve a whole community of people committed to supporting the next generation of young women as leaders.

With a small but growing Facebook community of 175 members on Facebook, it was important for us to empower Girl Guides to reach outside of their current Facebook community to get sufficient visibility and engagement as well as educate people not currently affiliated with Girl Guides to learn more about Girl Guides as an organisation in their area and how they can support it.

The Result

A professional video campaign resulted in over 1000 views in less than 24 hours, with over 20 shares and enquires within comments for parents wanting their girls to join. This video has also attracted the attention of Girl Guides at Victorian State level which gives the region much more credibility as a group of units within Victoria. As a tool, Wyndham Girl Guides now has an effective visual marketing tool able to be embedded in their email marketing, presentations, and website/online campaigns for the long term.

Wyndham Girl Guides Promo Campaign 2019
Wyndham Girl Guides

Leigh Younger
Community Leadeship Officer at Girl Guides Victoria

"Wyndham Girl Guides Promo Campaign 2019"

Wyndham Girl Guides Promo 2019

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